It looks like you're using Internet Explorer 11 or older. This website works best with modern browsers such as the latest versions of Chrome, Firefox, Safari, and Edge. If you continue with this browser, you may see unexpected results.
7ECB T1 Consumer Demand: Home
Businesses must be able to respond to the changing face of consumer demand. The tastes and expectations are changing as the consumer class rapidly expands.
In small groups investigate a business that has developed a product or service aimed at satisfying one emerging trend as outlined in the HSBC report - The changing face of Consumer Demand. Explain the reasons behind your choice and how it might adapt in the future.
Present your findings in a PPT MIX with slides covering the following topics:
Demographics (consumer profile)
Specific good or service (new or improved)
Analysis of marketing example e.g. advertisement, webpage
Meeting consumer demands
Future opportunities for growth or change
Group bullet point notes
Group bibliography slide included in PPT (2 citations each group member)
Curves Fitness: Curves' success has grown from having a practical and effective approach to women's diet and fitness that works with the busy schedule of today’s woman.
Curves - Case Study: Curves exploded demand in the U.S. fitness industry, unlocking a huge untapped market, a veritable blue ocean of women struggling and failing to keep in shape through sound fitness.