The word 'culture' is used to refer to whatever is distinctive about the 'way of life' of a person, group of people, community, nation or social group. Culture can be used to describe the 'shared values' of a group or of society which is in part social beliefs. (Hall 1997, p. 2)
Language is one of the ‘mediums’ through which thoughts, ideas and feelings are represented in a culture. Representation is central to the processes by which meaning is produced.
That is why images have meaning and why we call Film a Language. In a film the signs, symbols, technical elements work together to make meaning. How images and film create meaning and represents the world is part of a cycle.
Stuart Hall has created this cycle of culture that relates connection of identity, representation, productions, regulation and consumption.
How does it work ?
Representations work in the following ways:
(Steward, 2008, page 35-37 "Representation")
STEREOTYPE: a widely held but fixed and oversimplified image or idea of a particular type of person or thing
TROPE: a significant or recurrent theme; a motif
CHARACTER: a person in a novel, play, or film