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09MED - Scott Pilgrim vs The World: Home

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Culture and Context:

The word 'culture' is used to refer to whatever is distinctive about the 'way of life' of a person, group of people, community, nation or social group. Culture can be used to describe the 'shared values' of a group or of society which is in part social beliefs. (Hall 1997, p. 2)

Language is one of the ‘mediums’ through which thoughts, ideas and feelings are represented in a culture. Representation is central to the processes by which meaning is produced.

That is why images have meaning and why we call Film a Language. In a film the signs, symbols, technical elements work together to make meaning. How images and film create meaning and represents the world is part of a cycle.

Stuart Hall has created this cycle of culture that relates connection of identity, representation, productions, regulation and consumption.



How does it work ?
Representations work in the following ways: 

  • A representation consists of repeated elements: will appear to be natural or normal. 
  • We are invited either to identify with or to recognise the representation: a view of the world constructed by media that is similar to our own. 
  • The media make categories of people, events or ideas. Categories include labels or stereotypes. Rep- presentations are generalisations about categories and why events, ideas or people belong in them. These categories then become part of our thinking processes. 
  • Representations contain a point of view. The meaning in a representation will be selected and constructed, already containing built-in value judgements. All representations contain the point of view of the people who made them. 
  • Representations have a mode of address. There will be some assumptions about who you are. For example, a news item about youth may address you in a manner that assumes you are a middle-aged businessperson rather than a young person. 

(Steward, 2008, page 35-37 "Representation")


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