At many times in our lives, we will need to make major consumer decisions such as buying a car or home. We will also need to make financial decisions, such as borrowing money or saving for retirement.
Working in small groups plan and deliver an appropriate holiday for a specific consumer group. These groups include:
| Groups |
| School leavers |
| Couple on honeymoon |
| Family of 4 with 2 children (low socio-economic background) |
| Backpacking friends, early twenties |
| Retired pensioner couple |
| Lotto winning married couple, early 20s |
| Family of 4 with 2 teenagers (high socio-economic background) |
| Volunteer tour group |
Present your group findings in a PPT MIX (blank template here) including one audio/video recording per group member.
To submit:
Most commonly used demographics include:
Sources of information may include:
| Consumer groups |
|
School leavers: |
|
Couple on honeymoon: |
|
Family with 2 children (low socio-economic background): |
|
Backpackers (early twenties): |
|
Retired pension couple: |
|
Lotto winning married couple (mid twenties):
|
|
Family with 2 teenagers (high socio-economic background): |
|
Volunteer tour group: |
