At many times in our lives, we will need to make major consumer decisions such as buying a car or home. We will also need to make financial decisions, such as borrowing money or saving for retirement.
Working in small groups plan and deliver an appropriate holiday for a specific consumer group. These groups include:
Groups |
School leavers |
Couple on honeymoon |
Family of 4 with 2 children (low socio-economic background) |
Backpacking friends, early twenties |
Retired pensioner couple |
Lotto winning married couple, early 20s |
Family of 4 with 2 teenagers (high socio-economic background) |
Volunteer tour group |
Present your group findings in a PPT MIX (blank template here) including one audio/video recording per group member.
To submit:
Most commonly used demographics include:
Sources of information may include:
Consumer groups |
School leavers: |
Couple on honeymoon: |
Family with 2 children (low socio-economic background): |
Backpackers (early twenties): |
Retired pension couple: |
Lotto winning married couple (mid twenties):
|
Family with 2 teenagers (high socio-economic background): |
Volunteer tour group: |