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7ECB T1 Consumer Demand: Home
Businesses must be able to respond to the changing face of consumer demand. The tastes and expectations are changing as the consumer class rapidly expands.
In small groups investigate a business that has developed a product or service aimed at satisfying one emerging trend as outlined in the HSBC report - The changing face of Consumer Demand. Explain the reasons behind your choice and how it might adapt in the future.
Present your findings in a PPT MIX with slides covering the following topics:
Demographics (consumer profile)
Specific good or service (new or improved)
Analysis of marketing example e.g. advertisement, webpage
Curves Fitness: Curves' success has grown from having a practical and effective approach to women's diet and fitness that works with the busy schedule of today’s woman.
Curves - Case Study: Curves exploded demand in the U.S. fitness industry, unlocking a huge untapped market, a veritable blue ocean of women struggling and failing to keep in shape through sound fitness.