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7ECB T1 Consumer Demand: Home

Businesses must be able to respond to the changing face of consumer demand. The tastes and expectations are changing as the consumer class rapidly expands.

Task outline

In small groups investigate a business that has developed a product or service aimed at satisfying one emerging trend as outlined in the HSBC report - The changing face of Consumer Demand.  Explain the reasons behind your choice and how it might adapt in the future. 

Present your findings in a PPT MIX with slides covering the following topics:

  • Demographics (consumer profile)
  • Business profile
  • Specific good or service (new or improved)
  • Analysis of marketing example e.g. advertisement, webpage
  • Meeting consumer demands
  • Future opportunities for growth or change

TO SUBMIT:

  1. Group bullet point notes
  2. Group PPT MIX
  3. Group bibliography slide included in PPT (2 citations each group member)

 

Write the due date in your diary now.

Women in the workforce

  • The Female Economy : Women represent a growth market bigger than China and India combined and yet many companies ignore or underestimate the female consumer. 
POSSIBLE CASE STUDIES:
  • Curves Fitness: Curves' success has grown from having a practical and effective approach to women's diet and fitness that works with the busy schedule of today’s woman.
  • Curves - Case Study: Curves exploded demand in the U.S. fitness industry, unlocking a huge untapped market, a veritable blue ocean of women struggling and failing to keep in shape through sound fitness.
  • Curves Fitness advertisement

Generational groups

POSSIBLE CASE STUDIES: BABY BOOMERS
POSSIBLE CASE STUDIES - MILLENIALS (Y GENERATION)

Ethical and socially responsible consumers

POSSIBLE CASE STUDIES: